Writing doesn’t always come that naturally to everyone, so we’ve put together some tips to help you write a fundraising story that’s unique, engaging and inspiring for your supporters.
Everyone’s reasons for fundraising are different, and this is your chance to let the world know why your chosen charity matters so much to you. Whether you’ve personally benefitted from the services that they provide, or feel strongly about the work they are doing for others, let everyone know! It might even motivate them to become a fundraiser too...
So how do you make your story stand out? Fortunately, there are some pretty simple steps you can follow. Just think about what, how and why.
Why have you decided to fundraise?
What motivated you to start fundraising? Have you set yourself a personal challenge, like running a marathon? Did a particular person inspire you? Maybe you have a connection to a certain charity and want to do something to pay them back for their support. Sharing your reasons might feel a little bit intimidating but the more you are able to tell people about why you’re fundraising, the more chance you have of inspiring they empathy – and their generosity!
Why did you choose your charity?
What does your chosen charity mean to you? What kind of work do they do, and why is it so important? Have they helped you or someone you know, or do you just wish an organisation like theirs had existed at some previous point in your life? Remember to include a link to their website so that your supporters can find out more about them too.
What are you doing to raise money?
This is the part where you get to show off your brilliant, selfless, physically demanding, or just plain crazy idea. Whether you’re taking part in your first Ironman triathlon, hosting a bake sale or forgoing birthday presents in favour of donations, don’t be afraid to shout about it. Tell everyone how much effort you’re putting in, or exactly what you’re sacrificing for your chosen cause.
How will the money you raise help the charity?
Encourage people to donate by telling them exactly how their money will help. You could get in touch with your charity directly and ask for a breakdown of what specific sums of money could mean to them. This is great way of showing people what kind of impact their donation will have.
Here’s an example:
- £10 buys emergency nutrition formula, saving a child from fatal malnutrition
- £20 buys a clean delivery kit to ensure a safe birth for a mother and her baby
- £50 will help provide life saving HIV/AIDS drugs to 1 patient for a year
When people can see what they’re ‘buying’ with their donation, they may feel more inclined to show their support or even increase the size of their donation.
What does people’s support mean to you?
Use your fundraising page as an opportunity to thank your donors for getting involved. Let them know how encouraging their support is and how much it means to you that they are getting involved.
Need some more ideas?
These questions are just to get you thinking about how you might want to tell your story, but there are loads of ways to get your message across so be creative. Looking for some inspiration? Take a look at the original and unusual ways some of our fundraisers are already telling their stories...
Posted 06 April 2009 - 09:32 PM
We are letting our students pick their own topics and set their own questions (with some guidance).
We've been doing something similar for a while under the old system - we were with Edexcel and there was an Individual Assignment option for Unit 4. The main differences are that the old IA had no 100yr restriction and it was written up in 4 (recently reduced to 3) hours under exam conditions.
But we will still let them work independently (mostly in the school library). There are always a few topics that staff are unfamiliar with but the kids love picking something a bit different, and there are loads of opportunities for cross-curricular stuff. Once they've picked a question, we advise them on a range of reading, help them focus their arguments, and give them general structural tips.
The main challenge is making sure that they work in a structured way over the weeks/months (it often takes them a shockingly long time just to pick a topic, and there's always a few who pick something based on the latest film). We try and set them intermediate deadlines - the main one is that they have to give a 5-minute presentation on their argument and the sources they've used.
We are lucky to have mainly pretty able students. But the borderline ones often enjoy the independence and rise to the occasion, and it's fantastic preparation for university (especially good to give Oxbridge candidates something to talk about at interview).